The smartphone war is over and Android won? Well, maybe it’s not that simple. Apple provides much more than a device. There’s quite a bit of service they provide along with that device which hasn’t been happening for the Android market.
In any case, there’s no one “winner” in the 90’s sense that Microsoft found a way to force everyone to use their products. In many ways, everyone’s a winner because there will continue to be a lot of options in the smart phone world.
From Fast Company magazine:
http://www.fastcompany.com/1792286/the-smartphone-wars-are-over?partner=homepage_newsletter