For Stephen Schneider, an attorney and project manager for the OregonCares.org website produced on behalf of the the Oregon Senior and Disabled Services Division the objective was clear: the department wanted to develop a comprehensive Web site on caregiving for Oregonians. The site needed to serve not only as a resource but also a database for state officials to obtain information critical in the policy making process. And they needed it all in four months.

The Web site would be created in conjunction with the program, "Growing Up and Growing Old--Caring For Our Parents," airing on Oregon Public Broadcasting. It would offer additional resources and referral information but also ask for user response on the types of issues they were struggling with.

"We needed it to do a lot of things, be accessible and easy to navigate and be constructed in a way where people could gain information and so could we through our database Web site," Schneider said.

Amazing took the pressure out of the process. They listened to what Schneider and others needed the site to do and combined those needs with technical know-how and creativity to make it happen.

One of the great challenges facing Amazing was how to develop a site that would be accessible to all people. While it was targeted to the computer literate Baby Boomer generation, people who are most often caring for elderly friends and relatives, it had to be designed in a way that even those people with visual impairments could access the information and survey. And they succeeded with clean designs.

The State also wanted to set up a search engine that would not only guide people to pertinent information on that site, but also lead them to auxiliary information throughout the state database.

"We wanted this site to be the cornerstone of the entire Oregon Caregiving Resource Center," Schneider said.

Amazing's willingness to listen and then implement the needs into a site that worked technically and visually was one of the greatest strengths of working with the firm, Schneider said. The site had a flawless launch not only meeting the imposed deadline but also user needs. It continues to operate efficiently.

"Amazing Online Marketing did a first class job. They delivered the technical portion and the creative and the database part. They were responsive to our needs and offered ideas and suggestions that helped us develop a site that would achieve all of our objectives."