When Sheri Fitts was given the task to produce a web site for the investment firm of Arnerich Massena & Associates where she works as senior designer, she faced two major challenges. On one hand, the initial site had to be designed on a limited budget. On the other, she wanted very much to be part of the project in order to gain for herself a better understanding of web-site design and maintenance.

"I had a sense of what had to be done, but nowhere near what I needed to execute the project," Sheri recalls. She found the skills, cost-effectiveness and the personal empowerment she sought in Amazing Online Marketing.

"There are lots of companies out there willing to charge an arm and a leg for a web site, but not many willing to train. In addition to being reasonably priced, Amazing was very flexible, they could do whatever I needed, including giving me hands-on opportunities to work with them on production and page building," she says.

According to Sheri, the firm's short-term objective was to establish a presence on the Internet. "These days, not having a web site is like not having a Yellow Pages ad," she laughs.

Given the firm's "technically savvy" client base located along the West Coast, the site had to be clean, professional and yet reflect the group's community-oriented approach to investment counseling. "Amazing understood exactly what we were trying to get across," she notes.

Furthermore, as a professional designer herself, she also liked their style. "I visited some of the other sites Amazing had built and liked their sense of design and functionality."

Sheri says Amazing was selected from a short list of 5 other contenders ranging from large corporations to individual designers. Amazing's willingness to work within her budget and needs was the deal clincher in the beginning, she recalls. But the proof, as they say, is in the pudding, and now that the project is complete she feels she certainly made the right choice.

"They are a great resource to have and wonderful to work with. If I need help or have a question, I know I can call them. When we're ready to do the next phase, we'll go with Amazing. I'd have them do a lot more work for us."