Developing a web site is a little like building an executive wardrobe. It takes experts to create and tailor the clothing, but in the end you decide what you'll wear and how you want to look. According to Belinda Adkisson, Marketing Director at Envoy, a company that provides high-volume Internetconferencing services, the key to success is finding a web developer who can weave together design and technical expertise with a deep respect for the needs and personality of the client. It's precisely this combination that keeps her coming back to Amazing Online Marketing when there's web site workto be done.

Having presided over several such projects for Portland-based, high-tech firms, she's had the opportunity to present Amazing Online with a variety of communications challenges. Adkisson says those experiences have led to a keen appreciation of the team's technical skills, as well as their innovative,open-minded approach to the job.

"Amazing has the unique ability to understand and then match a given corporate culture, whether it's ultra-conservative or fun and funky. They're not wedded to a preconceived style."

Another key strength, she adds, is the team's thorough understanding of work-flow patterns and the needs of different functional areas within a business.

"They can look at a company and understand how it works from an internal perspective. They're good at speaking the language of all the department heads whether it's the marketing people, technical support, sales and so on." That kind of versatility is not often the case with developers, she notes."Usually, you get one paradigm or another."

Adkisson is in a unique position to evaluate the capabilities and performance of the Amazing Online team having involved them in a variety of projects. One web site, she recalls, was extremely sophisticated.

"It had infinite layers of functionality. In fact, it was really four websites in one, with four different message contents, but laced together with aunified look and feel."

In another case, the challenge consisted of a product that was very difficult to show visually, coupled with a decision by the company to reposition itself toward a more youth-oriented target market. Adkisson says the Amazing team came up with an innovative animated solution for the web site that helped achieve both objectives.

Her most recent project has involved retooling the message strategy for Envoy. With the help of the Amazing team, she says she's been able to make sure the new strategy is being effectively implemented on the company's web site.

"We needed to increase our message impact by talking more directly with each segment of our target market. Amazing helped to bring those messages far forward on-line so that we could make the tight connection we wanted with each audience."

With over 12 years of high-tech marketing experience in both emerging and established companies, Belinda Adkisson has worked with a wide range of creative services vendors. She says that in Amazing Online, she's found a team she can trust to give her the top- quality, cost-effective results she needs to accomplish her goals.