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May 11, 2000
Transitions For Health Launches Site That Speaks to Consumers
Amazing Online Marketing often upgrades existing sites in an effort to appeal to consumer's changing needs and interests.
It was a question of content when Transitions for Health turned to Amazing Online Marketing to update its website.
"We wanted to speak directly to the consumer," said Alysa Rose, vice president of marketing for the Portland-based company that sells natural health care products to menopausal women. "The content is a mechanism to provide information to our customers. A way to develop trust and credibility. It's our way of communicating directly to the consumer."
Their mission is to educate, said Stephen Peters, President of Amazing Online Marketing.
"Essentially, the people at Transitions For Health needed a firm that could incorporate their ideas into a technical, functioning website that carried out that mission," he said. "We specialize in forming a tangible, accessible site in response to our client's intangible ideas and needs."
Transitions For Health has been on the web since 1994, but consumers were directed to five different sites. Now all the company's information, products and catalogue are located under one site. Transitions for Health Women's Institute also provides the most in-depth information on women's health issues available online. A site with comprehensive content is one way for companies to attract people back to site and the products, Peters said.
Amazing Online Marketing is known for their efficient updates to existing sites in an effort to provide a contemporary feel and maximum exposure.
"Web sites are fluid mediums that can promote and enhance your business and marketing strategies or can detract from them," Peters said. "Our clients realize this. They know that just like any other form of advertising, brochures, print ads or even billboards their sites must be updated to appeal to the consumers and the ever-changing marketplace."
Amazing Online Marketing develops innovative web sites that not only attract people to the page but are essential elements in an overall business marketing plan. Their clients include: Oregon State Parks and Recreation Department, the National Association for School Psychologists, OMSI, and Renaissance Credit Services.
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